Topic: Book Review
Over the past year, the term SEO (Search Engine Optimization) has been popping up everywhere. Like many others, I have made it my mission to try and learn everything I can on the subject. With all that research and study, I honestly didn't think I'd read anything new or different when I started reading this book. I was definitely mistaken.
Jerri Ledford starts by explaining just how search engines work. This information helps the reader understand exactly why they need to do certain steps to get noticed and ranked by the search engines. The knowing why helps understand the how that follows.
Ms. Ledford goes well beyond the simple keyword strategy and delves into such areas as Behavioral Targeting and Social Media. She starts by helping you plan in advance exactly where you want to be and then takes you step-by-step through the process.
The SEO Bible doesn't stop with the initial optimization, however. Jerri Ledford takes the reader through the importance of keeping up the process. She explains the importance of continuously returning to the analysis portion of the process and making sure your site remains in top form at all times.
Included in this book are interviews with top SEO marketers and a section on SEO resources that is well worth the initial cost of the book. As if that weren't enough, Ms. Ledford has also included a section of worksheets to further aid you in the SEO process.
Beginners and experts alike will find themselves returning to this book again and again to review--and are likely to find some new tidbit each time. There is so much included within the pages of the SEO Bible that utilizing only half the steps will show improvement in your search engine rankings. Everything is broken down in small enough pieces to prevent the most non-technical among us from becoming overwhelmed; yet those who work with SEO every day will not feel they are wasting their time reading.
If you add just one book to your reference library this year, make it SEO-Search Engine Optimization Bible by Jerri L. Ledford. It will quickly become your most valuable resource.