Topic: Book Review
How to Be a Sales Superstar
Author: Mark Tewart
In his book, How to Be a Sales Superstar, Mark Tewart boldly states that everyone has within him or her the potential to stand out above the rest in sales. He goes on to state that the traditional sales training rules are partially what holds most people back from achieving-the other half of the equation being psychological mindset. Mr. Tewart then proceeds to go step-by-step into what a Sales Superstar needs to do in order to succeed. He covers the essential people, life, marketing and sales skills necessary-explaining the why behind the reasoning, as well as showing you exactly what needs to be done.
I approached this book as I do any book on sales--very skeptically. I learned years ago that the "salesman gene" was left out when I was created. Before I finished the first chapter, however, I knew How to Be a Sales Superstar was different than any other book on the subject I had read. By the time I finished the second chapter, my enthusiasm had grown considerably.
Mark Tewart first delves into the psychology behind the sales superstar mindset. He gives you exercises designed to bring out your ideas of exactly what you want to achieve and why, explaining that you need to know this before you can effectively convince others they need what you have to sell. He has you identify the roadblocks that have been holding you back and explains how you can rid yourself of these.
Next, Mr. Tewart takes you step-by-step through the sales process, from meeting and greeting a potential customer, through building a relationship and eventually through the sale and followup. He takes the time to break each step down into easy to remember steps that can be put into action now.
Upon finishing How To Be A Sales Superstar, I felt for the first time in my life that I could actually do this. Mark Tewart's book infused me with enthusiasm and confidence and convinced me that sales is not a dirty word or a skill for only a select few.
I highly recommend How To Be A Sales Superstar to everyone, no matter what your occupation. The skills in this book will work equally well whether you are selling a product, service or yourself. If you believe you already know how to sell, this book will show you how to do so at a much higher level. For those of you like me who feel you are missing the sales gene, you'll learn to activate that dormant gene and achieve success as a sales person.
On The Rainbow Scale of Excellence, I give How To Be A Sales Superstar a rating of seven colors--a perfect rainbow!