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Thursday, 16 October 2008
Getting to Know Susan K. Schank
Topic: Author Interview

There has been an unavoidable change in schedules for the next few days.  I apologize to those who was looking forward to Truth and Intimacy--hopefully I can do that at another time.  I do have an interview with a wonderful author to share with you today--I hope you enjoy it!!

 Susan Schank the person: 

1.      What three words do you think describe you as a human being?

 honest, passionate, advocate

2.      How do you think others would describe you?

Talks ALL THE TIME!  But is a good listener, too.  Caring, a cynical optimist, stands up for what she believes in.

3.      Please tell us what you are most passionate about outside of writing.

My daughter and husband.  Without them I am nothing.

4.  Do you have any pets?  If so, introduce us to them.

Yes, I have a chow/shepherd mix dog named Cossette, a corn snake named Ruby, and a zebra finch named Zeke.  My daughter has a fish named Molly.  No, it is not a mollie.  It is a beta.  A male.  Whatever…… 

5.  What is your most precious memory?

The birth of my daughter.


6.  What is your most embarrassing memory?

Stumbling over my chair in college Lit class while making my exit on the last day of class.  Right after I had told the professor, as well as the entire class, what I thought of his teaching and grading techniques.  Not a graceful moment, but certainly an impressive one.

7.   If you weren’t a writer, what would you be doing with your life?

I would be a lawyer.  I love to research and debate.

8.      In two paragraphs or less write your obituary


Passionate is how you would describe Susan.  Susan worked hard to be the best mother, wife, and teacher she could be.  She was passionate about children, about the goodness of people, about education truly being the path to freedom and independence.  She was an advocate for those less fortunate and for causes she believed in.  Susan tried to make a difference with her words and wrote to inspire.  Her passion will be missed.

Susan Schank the writer: 

9.  Can you describe the time you realized you were indeed a “real” writer?

Absolutely!  It was the day I received my box of “Tera’s Dawn”, my first picture book.  “Tera’s Dawn, Author, Susan K. Schank” was printed on the side of the box.  VALIDATION!  From a BOX!  I still have the box.

10.  What is going on with your writing these days?

I am working on a couple of picture books, finishing an article in which I interviewed a young TV celebrity, and making character profiles for an adult novel that seems to be banging around in my head.

11.  What are your future goals for your writing?



I would like to write full time, for both children and adults.  And find a great agent!


12.  Can you describe a typical writing day for you?



Working as a full-time librarian in an elementary school doesn’t leave much time for a typical writing day.  I often write on my lunch break, especially if I have a deadline on a project.  I also work writing in while waiting for my daughter during her tumble and gymnastics classes.  Weekends and summers provide time to write, too.  I just fit it in when and where I can.


13.  Why do you write?



I write as a way of speaking.  I write to inspire, to share, to entertain.  Sometimes I write simply to vent, which often turns out to be some of my most passionate work.  But mostly, I just write to get the stories out of my head!

14.  What writer most inspires you?  Why?



I can’t pick just one!  But TWO I can think of are Jane Yolen and Cynthia Rylant.  I adore Jane’s writing and how diverse her topics and styles are.  Also, I spent a week with her in a picture book workshop hosted by the Highlights Foundation.  Just Jane and eight participants.  A PHENOMENAL experience.  She is such a wonderful, warm, sharing person.  I admire Cynthia Rylant’s writing.  It is so lyrical.  I enjoy both her picture books and chapter books.  And who doesn’t love Henry and Mudge?!

15.  How do you define your writing?



Depends on what I’m writing.  Funny, contemplative, informative, thought provoking.  Sometimes full of pathos….


16.  In one sentence—what do you want people to say about your writing in fifty years?



“She wrote good stories.”

Susan Schank the details: 


17.  Can you tell us where to find more information on you? Website?  Blog?



Sure!  Please visit my website at  And my Face Book page.

18.  Is there a place where readers can reach you?

Yes, there is an email link on my site.


19.  Can you list all your book titles so people can look for them?


* “Tera’s Dawn”, Purple Sky Publishing, 2008.

* “Gilda Can’t Gallop”, Living Waters Publishing, forthcoming.


*Poem-“Grow a Story” is the second-place national winner featured in the national Half-Price Books Store “Say Goodnight to Illiteracy Bedtime Story Book”, 2006. 

* Poem-“Just After You Were Born” featured in Miracles of Motherhood: Poems and Prayers for New Mothers, June Cotner Books, 2007.

* Devotionals-“Love Her” and “Respect” featured in A Cup of Comfort Devotional for Mothers Adams Media Corporation, 2007


20.  For new readers—what can they expect when they read your book(s)?


It depends on which book they are reading.  My picture books tend to be either quiet, soft stories, or situation comedy.  The adult books I have contributed to are all prayerful. 

In conclusion: 

21.  Take as much space as necessary to speak to our readers—what would you like them to know about you and your writing?


I am mom, wife, teacher, singer, librarian, Girl Scout leader, volunteer…..

My life is very full and extremely rich.  Family is the most important thing in the world to me.  Without them I am nothing. 

As for my writing, my life provides the soil from which my words grow.  Sometimes they grow tall and strong, sometimes they need a bit of fertilizer to help them along.  My critique group provides invaluable advice, encouragement, and LOTS of laughs!  Writing isn’t easy, it takes time and dedication.  But it IS worth it!

Posted by joyceanthony at 12:01 AM EDT
Updated: Thursday, 16 October 2008 12:47 AM EDT
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Wednesday, 15 October 2008
Truth and Intimacy--A Book for All Couples and Those Who Hope to Be
Topic: Blog Tours

Over the next couple of days, we will be visiting with Lacresha and Lensey Hayes:




They have written a wonderful book for all those who want to create a more loving relationship with their spouse.

It is a must-read book for all those who are married or who hope to be. 

Let's take a look at:



 Truth and Intimacy: A Couple's Journal
Authors: Lensey and Lacresha Hayes
Publisher: Living Waters Publishing Company
ISBN: 978-0-9814532-3-1
Publication Date: September 2008
Page Count: 180 pages
Price: $19.99

Truth and Intimacy  fosters closeness and understanding between couples, helping them to overcome common marriage issues for a longlasting, healthy and happy marriage. With interactive activities, this book will become a close companion for you and your spouse.


Posted by joyceanthony at 1:51 AM EDT
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Tuesday, 14 October 2008
True Wealth (Video from Quest For Success
Topic: Blog Tours

As we finish up our coverage of Quest for Success, I'd like to share with you a short video on the subject of True Wealth.  Please take the time to let these words invade your soul.



For additional information visit

To learn about all of Lili Fournier's products, visit

The complete list of tour stops is available at:

Posted by joyceanthony at 1:15 AM EDT
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Monday, 13 October 2008

Now Playing: True power, humility, respect, leadership--An Interview from Quest for Success


RICHARD BRANSON: I think that’s an important attribute, is being a good listener.

DESMOND: The world is beginning to realize more and more that spiritual values, which used to be pooh-poohed, actually what make the world go around.

STEPHEN COVEY: Moral authority’s the essence of true leadership, not formal authority. I think our conscience is like a divine voice and if we educate it by studying the great wisdom literature so that we understand the principles that are truly universal and timeless, and if we follow it we haven an internal source of integrity and security.

LILI FOURNIER: In your view, what do you think it takes to achieve success in our society?

STEPHEN COVEY: I think it takes a combination of humility and strength. Humility because you believe that principals ultimately govern the consequences, not you. And strength and courage because you need to be an advocate of powerful principals that do change lives. And I think if you lack one or the other, humility or strength, you run into problems.

Humility teaches you to be reverent toward people, to be deeply respectful, to listen with empathy. Strength teaches you, make your point, have your convictions, share your convictions.

LILI FOURNIER: You know when I look at the 7 habits, I can’t think of any response…perhaps you can tell us how to use the 7 habits in our personal lives or in business.

STEPHEN COVEY: I think the reason why 7 Habits pertain to whatever situation or context there is because they’re based upon principals, and the principals are very simple.

1 Take initiative and responsibility
2 Have purpose and values
3. Have integrity
4. Mutual Respect
5. Mutual Understanding
6. Co-operation
7. Self-Renewal

Habit 1 is the principal of initiative and responsibility.
Habit 2 the principal of purpose, having values.
Habit 3 is the integrity principal.
Habit 4 is the mutual benefit, mutual respect principal.
Habit 5 is mutual understanding.
Habit 6 is creative cooperation.
Habit 7 is the renewal habit, I sometimes call it sharpen the saw.
Habit 8 - Find your voice and inspire others to find theirs.

These are principals that are universal. They belong to all cultures, all religions, these principals that are timeless, they never change.

For instance, you can never have trust without trustworthiness, trust is the fruit of trustworthiness, that is a self evident principal. If you know that I’m a person that is a straight shooter and you know where you stand, you trust me. When you trust me, we can do all kinds of things together.

DESMOND TUTU: Well it’s amazing what a good person is able to do. When Nelson Mandela was in jail, he was vilified by the white community as a terrorist, almost the devil incarnate. He came out and they in many ways were expecting him to be spouting revenge and hatred and retribution. And he did none of these things

STEPHEN COVEY: I think that true power usually comes to someone that has moral authority, and then formal authority is thrust upon, perhaps like a Mandela, who was the father of the new South Africa. But where’d that come from? 27 years of prison. He comes out and his spirit is full of love, forgiveness and reconciliation

RICHARD BRANSON: I just got lucky and fortunate enough to spend enough time with him and he’s one of the most respectable men in the world, very credible, very respectful to his enemies which then united that country.

STEPHEN COVEY: In other words, out of this kind of decades of sacrifice is the moral authority that models for us to forgive, to not be offended, to not take offence, to make reconciliation, to be a peacemaker. Blessed are the peacemakers. For they shall be called the children of God.

DESMOND TUTU: He was just making people feel in a way special. He see’s himself as being in a position, but not for self-aggrandizement, for power. For service. and if I were to be this absolute monarch of the world, I hope I would be able to make people feel special by being one who was available to serve them.

RICHARD: I think one of the other important things about being a really good leader is being a good listener. And I think a lot of leaders are not good listeners. They—you learn so much from listening to other people and not imposing your own views all the time.

STEPHEN COVEY: We haven’t been trained in how to listen. But I think it’s more than just training and skill and technique. It takes a lot of courage to listen because you’re vulnerable. If down deep you’re threatened, you don’t have the security and sense of self and your own worth, for me to listen, I’m vulnerable. I can’t risk that. Takes tremendous courage.

…/but that is the key to bonding because when you’re vulnerable and you really listen, and both are vulnerable and those vulnerabilities overlap, that’s where the bonding takes place.

LILI FOURNIER: Would you have dreamt that you would achieve the kind of influence and impact that you have had in communities and cities and corporations..

STEPHEN COVEY: I have a sense of calling about what I do. That’s the basis of it. I feel the same with most people. If they would learn to listen and to live true to their consciences, they’d have a sense of calling about what their life is and what their unique gifts are. They’re unique voice. It’s won’t come from the social mirror. It’ll come deep within your own sense of identity.

LILI FOURNIER: How can you help people find that calling because I encounter an awful lot of people that don’t who what their passion is and how to find it.

STEPHEN COVEY: I would encourage two things. Listen a lot to them. And teach them to be true to the light they’re now given them.

The more you listen to your conscience, the more demands your conscience will make of you. Just keep following the demands of your conscience. And downstream you’ll have a sense of your voice, of your calling. Don’t worry about it now. Begin the process.


For additional information visit

To learn about all of Lili Fournier's products, visit

The complete list of tour stops is available at:

Posted by joyceanthony at 2:45 AM EDT
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Sunday, 12 October 2008
Meet the Talent Behind Quest For Success
Topic: Blog Tours

I want to take time today to introduce you to those who have contributed to Quest For Success.  I think you will agree with me that these are "the best of the best" in their chosen life paths!!

Byron Katie is the creator of The Work, a system she invented to teach people how to end their own suffering. As she guides people through a unique process of inquiry, they find that their stressful beliefs—about life, other people, or themselves— radically shift their lives. Based on her own life experience of how suffering is created and ended, The Work is an astonishingly simple process, accessible to people of all ages and backgrounds, and requires nothing more than a pen and paper and an open mind. Through this process, anyone can learn to trace unhappiness to its source and eliminate it.


His Holiness the 14th Dalai Lama, Tenzin Gyatso, is both the head of state and the spiritual leader of Tibet. In 1989 he was awarded the Nobel Peace Prize for his non-violent struggle for the liberation of Tibet. He has consistently advocated policies of non-violence, even in the face of extreme aggression. He has traveled to more than 62 countries meeting with presidents, prime ministers and crowned rulers of major nations. Since 1959 His Holiness has received over 84 awards, honorary doctorates, prizes, etc., in recognition of his message of peace, non-violence, inter-religious understanding, universal responsibility and compassion. He has also authored more than 72 books. He describes himself as “a simple Buddhist monk”.


Archbishop Desmond Tutu is a South African cleric and activist who rose to worldwide fame during the 1980s as an opponent of apartheid. Tutu was elected and ordained the first black South African Anglican Archbishop. He received the Nobel Peace Prize in 1984 , the Albert Schweitzer Prize for Humanitarianism, and the Magubela prize for liberty in 1986. In February 2007 he was awarded the Gandhi Peace Prize. He was generally credited with coining the term “Rainbow Nation” as a metaphor for post-apartheid South Africa. The expression has since entered mainstream consciousness to describe South Africa's ethnic diversity.


Harv Eker, using the principles he teaches, went from zero to millionaire in only two and a half years by combining a unique brand of “street-smarts” with heart. His high-energy, cut-to-the-chase style keeps his audiences spellbound. He is the author of Secrets of the Millionaire Mind and SpeedWealth. During his years of struggle, Harv vowed that he would help others become rich as well. As the founder and president of Peak Potentials Training Inc., he has touched the lives of over 250,000 people, helping them move closer to their goal of true financial freedom.
Jack Canfield is the originator of the Chicken Soup for the Soul series, which fostered the emergence of inspirational anthologies as a genre, rapidly growing to a billion dollar market. As the driving force behind the development and delivery of over 100 million books sold, Jack Canfield is uniquely qualified to talk about success. Behind the empire Time magazine called the "publishing phenomenon of the decade" he is the leading expert in creating peak performance for entrepreneurs and leaders.

John Assaraf as a teenager risked the consequences of a turbulent lifestyle that could have easily led to jail or to the morgue. In his quest to overcome his challenges and fulfill his desire to live a purposeful and meaningful life, he discovered a unique passion for brain research and quantum physics as they relate to achieving success in business and life. Today John shares that passion with audiences worldwide. John is also one of the Marshall Goldsmith School of Management's Distinguished Thought Leaders. In the last 20 years, John has built four multi-million dollar companies
Marci Shimoff is the woman's face of the biggest self-help book phenomenon in history, Chicken Soup for the Soul. Her six bestselling titles in the series, including Chicken Soup for the Woman’s Soul and Chicken Soup for the Mother’s Soul, have met with stunning success, selling more than 13 million copies worldwide. Marci is one of the bestselling female nonfiction authors of all time. Her breakthrough methods for personal fulfillment and professional success are summed up in her own bestseller Happy for No Reason
 Sir Richard Branson is best known for his Virgin brand of over 360 companies. In 1972, he opened a chain of record stores, Virgin Records. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways. An inveterate adventurer, his current passions include Virgin Mobile and the upcoming Virgin Galactic. Sir Richard is a noted philanthropist and member of the Clinton Global Initiative, who has devoted billions of dollars to reviving the ecology.
Russell Simmons has been instrumental in bringing hip-hop to every facet of business and media since its inception in the late 1970s: in music with the co-founding of the immensely successful original Def Jam Recordings; in the fashion industry with the trail-blazing Phat Farm, Baby Phat, and Run Athletics clothing lines; in film with Simmons Lathan Media Group; in television with HBO's "The Def Comedy Jam" and "Russell Simmons Presents Def Poetry"; on Broadway with the Tony Award winning stage production "Russell Simmons Def Poetry Jam on Broadway". Russell Simmons spends considerable energy working for social, political, and philanthropic causes, pushing hip-hop on to new plateaus of power and relevance
Stephen Covey is recognized as one of Time magazine's 25 most influential Americans, who has dedicated his life to demonstrating how every person can truly control their destiny with profound, yet straightforward guidance. As an internationally respected leadership authority, family expert, teacher, organizational consultant, and author, his advice has given insight to millions. He has sold over 20 million books including his phenomenally popular 7 Habits of Highly Effective People, which was named the #1 most influential business book of the last century
]Wayne Muller is the founder of Bread for the Journey, is an ordained minister, therapist, and author. A graduate of Harvard Divinity School, he has spent the last 25 years working closely with some of the most disadvantaged members of society. He is the founder of the Institute for Engaged Spirituality, a senior scholar with the Fetzer Institute, and extended faculty of the Institute of Noetic Sciences. Wayne is the author of the national best seller Sabbath and How, Then, Shall We Live
And the mastermind responsible for bringing all this talent together:
LILI FOURNIER is the producer/director and host of the award winning Quest series of specials on PBS. Critically acclaimed as the best of its genre for its in-depth approach to contemporary life issues, the series features a mastermind group of America's most influential thinkers on personal achievement and well being, including Thomas Moore, Stephen Covey, Deepak Chopra, Caroline Myss, Marianne Williamson, John Gray, et al.

The Quest specials have been syndicated to over 90 million households on PBS, airing in the top markets in the U.S., on six Canadian networks, in Europe and Israel. The Quest, consistently captured top ratings, elicited a sensational audience response, and successfully raised millions for PBS's fund-raising efforts.

Lili Fournier recently produced and directed the Women of Wisdom and Power trilogy, featuring some of today's most fascinating and socially active women, including Jane Goodall, Anita Roddick, Naomi Wolf, Gloria Steinem, Shirley MacLaine, Alanis Morissette, et al. The series premiered in New York with a five hour special celebrating the power and influence of women. It included a two hour live studio segment featuring Erica Jong, Lynne Twist and Lili Fournier.

In 2005, Women of Wisdom and Power was re-licensed to by PBS for another 4 years. It aired in March for Women’s History Month, prime time in numerous cities including Los Angeles, New York, Chicago, Washington, Denver, San Francisco, etc.

In 2004 Fournier produced a major “Call to Action” email campaign to women’s organizations across the U.S. to inspire Women to Use the Power of their Vote. In 2004 she filmed the Dalai Lama and the Peace Laureates Roundtable at UBC in Vancouver, and Desmond Tutu in Bali for a documentary in development on the Quest for Global Healing.

She produced the documentary "Expulsion & Memory", which featured the historic reconciliation of the King of Spain and the President of Israel, which was filmed in five countries, 3 continents.

Some of her selected Producing credits include: the three hour "By My Spirit" Televised Concert Event with Zubin Mehta, the Israel Philharmonic Orchestra and Placido Domingo, in the presence of Queen Sophia, for Spain's Quinto Centenario (the Spanish Government) which concluded the 1992 Universal Spiritual Gathering in Toledo. People from all parts of the world joined hands in an affirmation of humankind’s eternal hope for peace, tolerance and co-existence.

"Living in the Light with Shakti Gawain" (TVO); Executive Producer for “Yellow Brick Road” (CBCNewworld/TVOntario) and “The Creators” profiling leading women in the arts (The Women’s Network), both series nominated for Geminis for Best Information Series.

Producer/Moderator of the 2 hour televised special, "Women in the Media", for The Toronto Film Festival, and Women in Film: Featured guests included Lili Fini-Zanuck, Sharon Stone, Martha Coolidge, Barbara Boyle, et al.

Some of her major multiple camera dramas, as associate director include Twentieth Century Fox's "Pygmalion" with Peter O'Toole. Showtime's "Pajama Tops”; Script Supervisor: Movies: "Case of Libel" Dan Travanti, Ed Asner; ABC's "Life of Alex", Craig T. Nelson, etc.; Features: Universal's "Silence of the North", Ellen Burstyn, Tom Skerrit; Universal's "Death Hunt", Lee Marvin, Charles Bronson; numerous movies, series, specials, and endless commercials.

As a lifestyle columnist featuring culture, real estate, and international travel and cuisine, she was a popular guest on nearly every radio and television talk show in the country, and in recent years has appeared as a guest in PBS Pledge specials to help public television stations with their fund raising efforts.

In her inveterate adventures, she has traveled to over 80 countries around the world. She has been honored by the Chinese Businessmen's Association, the Champagne Society of France, and made an honorary ambassador of Tourism to Israel, for her contribution to multi-culturalism.

As Chairperson of Community Liaison for Women in Film, she launched the immensely successful Mentorship program to help women advance in their field. She enjoyed acting as chairperson of several industry and charitable events, and was honored to have been inducted into the Canadian Women Who's Who.

Lili is a past member of the Women’s President’s organization and the Women’s Leadership Board at Harvard Kennedy School of Government, where some 100 women leaders use their influence, power, and energy to empower women worldwide.

Lili is a graduate of York University, and is married forever to her soulmate and partner, Gerard Fournier. She has two grown children. Awards:
For additional information visit

To learn about all of Lili Fournier's products, visit

The complete list of tour stops is available at:

Posted by joyceanthony at 2:23 AM EDT
Updated: Sunday, 12 October 2008 2:28 AM EDT
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Saturday, 11 October 2008
Quest For Success--Creating The Life You Deserve
Topic: Blog Tours

Press Release

Happy, Wealthy and Wise

Today’s most influential thinkers, inspiring teachers and visionaries present powerful insights to achieving authentic success, which has become the defining spiritual quest of our time.


Sam Keen, Jack Canfield, Marci Shimoff, Harv Eker, Byron Katie, Sir John Templeton, Richard Carlson, Hale Dwoskin, John Assaraf, Janet Attwood, Hari Nam Singh Khalsa, and Gabrielle Roth.

Everyone has a dream. Everyone has a Quest. This feature length film takes you on an incredible journey to discover the secrets to living a life filled with passion, excitement, joy and financial freedom. Not a phony quick-fix solution, but a way to actually seize your someday today.

Everyone wants to know the secret, to put their finger on the magic button in their search for wealth, happiness and a deeply meaningful purpose-driven life. Ideally, all would delight in an open-sesame to riches and overnight fame. Well you can’t get any more direct than this.

Quest: Happy, Wealthy & Wise is fresh. It’s provocative. It’s a sexy meeting of philosophy, open minds, dramatic vignettes, and incredibly effective life-altering techniques and practices.
Experience a whole new frontier open before your eyes, filled with new possibilities and watch your life change inexorably for the better!

Award winning filmmaker, Lili Fournier, is credited with leading the way in pioneering spiritual programming on the airwaves across North America. This is her 12th Quest special, and her best work to date.


Your step-by-step daily guide to the spiritual power secrets to help you achieve happiness and extraordinary success.

You’ll learn
• the simple yet incredibly effective steps to building your house of happiness,
• how to create personal wealth,
• how to use powerful personal change techniques like The Work by Byron Katie,
• and the Sedona Method with Hale Dwoskin.

And so it is that we set off in life on a Quest to fulfill our desires, to find the spark that makes us feel vibrantly alive. Desire, after all, is the motivating force and generating power of all human action. Virtually all the great things ever accomplished in the world were done by men and women who were dreamers who made their dreams come true. Just like our experts have done.

What if there is no secret, no seven steps to follow? What if we are okay just the way we are, that we simply need to release the things that are holding us back from living in joy and happiness right now?

No matter what you’re calling in life, wealth, essentially, is what you’re after. The question then is how do you define real wealth? As one of our experts put it, “Most people think wealth is just money. And money is a wonderful thing, but the real goal is to have the full plume of your human imagination 360 degrees. Be family rich, be socially rich, be spiritually rich, be financially rich, and be emotionally rich.”

Embark on a Quest, and turn your dreams into reality.

Copyright Zolar Entertainment 2008

Lili Fournier

For additional information visit

To learn about all of Lili Fournier's products, visit

The complete list of tour stops is available at:

Posted by joyceanthony at 12:46 AM EDT
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Friday, 10 October 2008

The award winning Quest specials as seen on PBS,  present powerful insights to unlimited joy, health,  relationships, love, abundance, and what it really takes to achieve authentic success. The very essence of the world's wisdom traditions.

Over the next several days, I will be sharing with you information on what has to be the most inspirational program in existence at the moment.  You've heard of The Secret--now it is time to go above and beyond with Quest For Success!

If you would like a sneak preview, please visit:

Don't forget to bookmark this blog and visit over the next several days.  I'll introduce you to the incredible lineup of people involved in this project and share with you bits and pieces from the program itself.  What is your success and happiness worth??  Keep that question in mind as we explore.

Posted by joyceanthony at 1:23 AM EDT
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Thursday, 9 October 2008

Today, email marketing expert, Winton Churchill, shares some advice for business authors.  Much of this can be adapted to other areas of writing.  Enoy the advice!


3 Strategies Business Authors Can Use To Cut Through
The Clutter In These Turbulent Economic Times

The Chinese symbol for "crisis" is the combination of 2 meaning "danger" and the other meaning "opportunity."

Hard economic times, especially as severe as we are experiencing right now, create disorientation in the minds of your audience, clients and readers.

As a non-fiction author, whatever advice you've dispensed through your writing, as successful as it has been, is all subject to review in light of these new realities.

With the bottom falling out of the financial markets, gas at unprecedented highs and inflation rearing its head, everything you have written or said needs to be re-thought in light of these changes. It is important for you to answer the question, "Given what has happened, what would your advice be now?"

It is actually a great time to build your list and your following by providing perspective and recommendations for your readers, prospective book purchasers, prospective clients, etc.

The Approach

One approach I like and am recommending to our clients is the "7 Critical Mistakes..." format.

The strategy goes something like this:

1.      Create a report on the 7 critical mistakes people in your target audience are likely to make as they adjust to the new economic realities AND how they can avoid making those mistakes. (I usually recommend that you dictate this and get it transcribed to make it conversational and fast. Use a service like if you don't have time to edit the transcription into its final form.)

2.      Prepare an article highlighting 2-3 of those mistakes with a mention in the resource box at the bottom that readers can get the entire report on your site. Include a link to a squeeze page.

3.      Prepare a press release announcing the availability of the report and send that out through a service like Include the link to your squeeze page in the release along with your photograph (this will raise your visibility).


Some people in your audience are traumatized by these current events...others are, at a minimum seriously concerned about their personal finances. This is not a time to be flip...but frank is fact even preferred!

You can "tell it like it is!" more than you might in calmer times.  Your readers will appreciate your unvarnished insight.  When they watch politicians, spokespeople or newscasters they get such a sanitized, politically correct version of events that it is often hard for them to get a clear picture of what is unfolding.

Speed Counts...

In this day and age, a crisis can pass quickly (this one may not) but it is important that you move quickly on this or much of your impact will be diluted. Your audience is trying to make sense of current events today and the more you can help them with that, the more appreciative they are of your insights.

About the Author:

Email Marketing & Sales Lead Generation Expert Winton Churchill improves the efficiency and effectiveness of sales and marketing efforts for thousands of businesses. Now, if your company wrestles with complex sales cycles and if you want to increase sales with more effective lead generation programs then GET YOUR FREE SNEAK PREVIEW of his new book: "Email Marketing for Complex Sales Cycles" at:

Posted by joyceanthony at 2:31 AM EDT
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Wednesday, 8 October 2008
Email Marketing for Complex Sales Cycles by Winton Churchill
Topic: Blog Tours

Yesterday, I introduced you to email marketing expert, Winton Churchill.  Today we will take a look at his book, Email Marketing For Complex Sales Cycles.  In this book, Mr. Churchill shares his vast knowledge with us in an easy-to-understand manner that allows readers to put the advice to use readily.  Let's look at the book!

About Email Marketing for Complex Sales Cycles

The principles in this book have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit?
  • Why not generate more sales, more quickly?
  • Are you burnt out on sales and marketing activities because they are so labor intesive and unproductive?
  • And all the glib conversation and backslapping in the world won’t close the deal until your prospect feels, “You’re the one that can help me the best!”
  • It’s hard to convince prospects, but easier than you think to help them select you.
  • This book gives you proven methods to help you slash the time and effort required to turn your prospects into clients.


  • It’s hard to convince prospects, but easier than you think to help them select you.
  • This book gives you proven methods to help you slash the time and effort required to turn your prospects into clients.
  • The principles in this book have helped thousands of business people increase sales and reduce stress and aggravation... Will you be the next one to benefit?
You Will Discover: œ 3 keys to improving the quality of your leads œ 5 techniques to increase the number of leads you get œ 3 little-known conversion tactics that turn leads into revenue œ 1 mistake that dooms most lead generation to anemic results œ 2 unconventional ways to shorten your sales cycle œ 3 ways you’ve been brainwashed when it comes to email œ 6 special needs shared by all complex sales cycles œ 3 critical stages of success (and what to do at each one)

œ 18 essential components you need to get going

œ 8 indispensable “fast track” strategies to get you on the road to success

Level the playing field!...Compete with your strengths.


Paperback Edition

Hardcover Edition

Winton Churchill is offering free gifts for every person that purchases his book Email Marketing. Visit for full details about how to download all of these free gifts.

Posted by joyceanthony at 1:37 AM EDT
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Tuesday, 7 October 2008
Winton Churchill and E-mail Marketing
Topic: Blog Tours

In today's high-tech world, anyone with a product or service to sell needs to spend time doing so on the Internet.  Potential customers are as close as an email away, even if they live half way around the world.  Our guest for the next few days, Winton Chruchill, has written a book to help succeed in email market, Email Marketing For Complex Sales Cycles.  So, who is this Winton Churchill and why should you listen to him?

Winton Churchill has more that 25+ years experience developing, planning, organizing, and executing sales and marketing programs targeted in markets with complex sales cycles.

In addition, Winton has written and lectured on a broad range of information technology and Internet sales and marketing topics. His opinions are frequently quoted in a variety of publications including The Wall Street Journal, Marketing Sherpa, Inc. Magazine, SoftwareCEO, Sales & Marketing Management and a number of industry related business, Internet and software related publications.

He is the author of Email Marketing for Complex Sales Cycles (Morgan James Publishing)

He has been a key player in a number of successful growth stage software companies. He was Vice President of Sales and Marketing for Contact International Corporation, Inc., the developers of ACT! software, the world's leading sales contact management software.

Prior to Contact International, he was Vice President of Marketing and OEM Sales for Spinnaker Corporation, the world's 10th largest supplier of PC software during his tenure.

In addition to Contact International he has been involved in a variety of senior sales, marketing and management roles for Apple Computer, Oracle Corporation, Sun Microsystems, Legato Systems, and Netfish Technologies (now IONA).

Winton is Past President of the South Bay Association of Chambers of Commerce. The SBACC serves 18 Chambers and more than 53,000 businesses in coastal Southern California.

For his efforts there, he received a Congressional Commendation at the national level and high praise and formal recognition from the California State Legislature and the Mayor of Los Angeles for his work with the Aerospace/Defense and Intelligence Community.

Pretty impressive credentials! Tomorrow, we will take a look at Winton Churchill's book, Email Marketing For Complex Sales Cycles.  In the meantime, if you'd like to take a look at this informative book, please visit:

Barnes and Noble -

Paperback Edition

Hardcover Edition

Posted by joyceanthony at 2:51 AM EDT
Updated: Tuesday, 7 October 2008 3:01 AM EDT
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